Richard Cookson Content Writer

Richard Cookson | Content Writer

Richard Cookson is a content writer for XTIVIA with a background in copy editing, journalism, and business reporting. With a knack for IT research and software analysis, Cookson creates detailed and simplified technical content for the XTIVIA and remoteCRM websites. His attention to detail and grammar allows him to deliver concise and educational pieces with every comma in the right place.

Richard Cookson
Content Writer

Richard Cookson is a content writer for XTIVIA with a background in copy editing, journalism, and business reporting. With a knack for IT research and software analysis, Cookson creates detailed and simplified technical content for the XTIVIA and remoteCRM websites. His attention to detail and grammar allows him to deliver concise and educational pieces with every comma in the right place.

Drawing the Boundary Between Your CRM and CDP

We recently published a blog looking at the relationship between Master Data Management (MDM) and Customer Data Platforms (CDP) and the never-ending journey toward data unification. Following that, we wanted to expand the conversation by discussing the relationship... read more

Salesforce Quick Tips: Creating Custom List Views in Lightning

Like most tools in Salesforce, List Views are an excellent tool for sales and account managers to use in automating some of the more tedious everyday tasks. Without wasting a whole part of your day building out reports for a single field, you can use List Views to... read more

Exploring Healthcare CRM and the Salesforce Health Cloud

The expansion of technology into the healthcare field has lent itself to stronger patient-to-provider relationships. During a time when accessing patient information couldn’t be more important, having the right technology to integrate medical information across... read more

Benefits of Salesforce and Epicor Integrations

Integration solutions between Salesforce and Epicor can be revolutionary for any company wanting a comprehensive solution between their ERP and CRM platforms. The benefits extend beyond improving internal communications and customer relations, and in most cases,... read more

Salesforce and Epicor: Why You Should Go for a Custom Integration

As the link between company resources and customer information becomes more vital, the need for CRM and ERP integrations is quickly growing. Having succinct connections between inventory and sales, purchasing and customer reporting, and other resource-sales... read more