Drawing the Boundary Between Your CRM and CDP

Drawing the Boundary Between Your CRM and CDP

We recently published a blog looking at the relationship between Master Data Management (MDM) and Customer Data Platforms (CDP) and the never-ending journey toward data unification. Following that, we wanted to expand the conversation by discussing the relationship...
Optimized Customer Engagement with Salesforce

Optimized Customer Engagement with Salesforce

Data is the lifeblood of creating an ideal customer experience, and it’s the best way to develop long-lasting relationships with returning customers. No matter what your market looks like, having concise data for customer profiles is essential to winning their...